Product Manager Insight: OEMs and ODMs Must Adopt a Platform Strategy for the Augmented Reality Market

OverIT has been recognized in Gartner’s “Product Manager Insight: OEMs and ODMs Must Adopt a Platform Strategy for the Augmented Reality Market”

“Demand for augmented reality is increasing. However, OEMs and original design manufacturers are struggling with a product strategy to drive the sales of augmented reality hardware., Product managers need to adopt an integrated platform strategy to facilitate augmented reality content development” says the research.

Considering the COVID-19 outbreak, we too believe that more and more companies need AR and remote collaboration solutions to support their business continuity. On the other side, hardware providers are struggling to identify the best sales opportunities, because the final clients’ needs include a compelling user experience, customization capabilities and compliance with their business processes. An integrated hardware-software solution should then be developed on the basis of specific vertical/horizontal use cases, for any given industry.

This research includes examples of enterprise AR development tool providers, worldwide. We are delighted to be named in the report for our product SPACE1.

The Augmented Collaboration features provided by SPACE1, to be accessed both from mobile devices and head-mounted displays, have been marking new excellence standards in the AR tools industry. We look forward to continue delivering specific AR expertise and functionalities to large international companies where remote support, collaboration and training are mandatory within their business processes.

Gartner “Product Manager Insight: OEMs and ODMs Must Adopt a Platform Strategy for the Augmented Reality Market,” Tracy Tsai, Tuong Nguyen, 6 August 2020.

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